| 000 | 01359cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 13276402 | ||
| 005 | 20070731081515.0 | ||
| 008 | 030716s2004 caua b 001 0 eng | ||
| 010 | _a 2003016016 | ||
| 020 | _a0761922520 (cloth) | ||
| 020 | _a0761922539 (paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.T27 2004 |
| 100 | 1 |
_aTellis, Gerard J., _d1950- |
|
| 245 | 1 | 0 |
_aEffective advertising : _bunderstanding when, how, and why advertising works / _cby Gerard J. Tellis. |
| 260 |
_aThousand Oaks, Calif. : _bSage Publications, _cc2004. |
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| 300 |
_a203 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 |
_aConsumers _xAttitudes. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip046/2003016016.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0658/2003016016-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0739/2003016016-b.html |
| 942 |
_2lcc _cBK |
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| 999 |
_c5353 _d5353 |
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