| 000 | 00690nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 170703b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256030197 | ||
| 050 |
_aHF5415.13 _b.M33 1984 |
||
| 100 | _a McCarthy, E. Jerome (Edmund Jerome) | ||
| 245 |
_a Basic marketing :| _ba managerial approach / _cE. Jerome McCarthy, William D. Perreault, Jr |
||
| 250 | _a8th ed | ||
| 260 |
_aHomewood, Ill. : _bR.D. Irwin, _c1984 |
||
| 300 |
_axvii, 841 p. : _bill. (chiefly col.) ; _c25 cm |
||
| 440 | _aIrwin series in marketing | ||
| 500 | _aIncludes bibliographical references and indexes | ||
| 650 |
_aMarketing _xManagement |
||
| 700 | _aPerreault, William D., | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c50948 _d50948 |
||