000 | 00541nam a22001697a 4500 | ||
---|---|---|---|
008 | 170614b xxu||||| |||| 00| 0 eng d | ||
020 | _a0135579279 | ||
050 |
_aHF5415.13 _b.K68 1998 |
||
100 | _aKotler, Philip | ||
245 |
_aMarketing management: _banalysis, planning and control _cPhilip Kotler |
||
250 | _a5th ed. | ||
260 |
_aNew Jersey: _bPrentice-Hall, Inc., _c1984 |
||
300 |
_axx, 794p. : _bill. ; _c27cm. |
||
500 | _aIncludes bibliographical references and index. | ||
650 |
_aMarketing _xManagement. |
||
942 |
_2lcc _cBK |
||
999 |
_c50733 _d50733 |