000 00541nam a22001697a 4500
008 170614b xxu||||| |||| 00| 0 eng d
020 _a0135579279
050 _aHF5415.13
_b.K68 1998
100 _aKotler, Philip
245 _aMarketing management:
_banalysis, planning and control
_cPhilip Kotler
250 _a5th ed.
260 _aNew Jersey:
_bPrentice-Hall, Inc.,
_c1984
300 _axx, 794p. :
_bill. ;
_c27cm.
500 _aIncludes bibliographical references and index.
650 _aMarketing
_xManagement.
942 _2lcc
_cBK
999 _c50733
_d50733