000			00836nam a2200277 a 4500
001			4454847
003			0
005			20170327100941.0
008			951206s1996 txuab b 001 0 eng
010			_a 95070063
020			_a0030983673
020			_a9780030983672
040			_cSPU
050	0	0	_aHF5415.2 _b.C49 1996
100	1		_aChurchill, Gilbert A.
245	1	0	_aBasic marketing research / _cGilbert A. Churchill, Jr.
246	3	0	_aMarketing research
250			_a3rd ed.
260			_aFort Worth : _bDryden Press, _cc1996.
300			_axvii, 863 p. : _bcol. ill., col. maps ; _c27 cm.
440		4	_aThe Dryden Press series in marketing
500			_aOne "Statistics command summary" chart inserted.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing research.
942			_2lcc _cBK
999			_c49631 _d49631