| 000 | 00979cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 15439661 | ||
| 003 | 0 | ||
| 005 | 20170317160724.0 | ||
| 008 | 080905s2009 mauab b 001 0 eng | ||
| 010 | _a 2008039064 | ||
| 020 | _a9780073381060 (alk. paper) | ||
| 020 | _a0073381063 (alk. paper) | ||
| 035 | _a(OCoLC)ocn244764074 | ||
| 035 | _a(OCoLC)244764074 | ||
| 040 | _cSPU | ||
| 050 | 0 | 0 |
_aHF5415 _b.K45 2009 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing : _bthe core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 | _a3/e. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2009. |
||
| 300 |
_axli, 493 p. : _bill. (chiefly col.), col. maps ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 447-467) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0827/2008039064.html |
| 942 |
_2lcc _cBK |
||
| 999 |
_c49503 _d49503 |
||