| 000 | 00767pam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 1052935 | ||
| 003 | 0 | ||
| 005 | 20170113122438.0 | ||
| 008 | 901120s1991 njua b 001 0 eng | ||
| 020 | _a9780136912477 | ||
| 040 | _cspu | ||
| 050 | 0 | 0 |
_aHF 5415 _b.K63 1991 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a5th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _c1991. |
||
| 300 |
_axxiii, 711 p. : _bcol. ill. ; _c28 cm. |
||
| 490 | 1 | _aThe Prentice Hall series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.) |
|
| 830 | 0 | _aPrentice-Hall series in marketing. | |
| 942 |
_2lcc _cBK |
||
| 999 |
_c47849 _d47849 |
||