000			01501nam a22001937a 4500
008			161111b xxu||||| |||| 00| 0 eng d
020			_a9780131469181
050			_aHF5415 _b.K68 2006
100			_a Kotler, Philip.
245			_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong.
250			_a11th ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c2006.
300			_axx, 651, [94] p. : _bcol. ill. ; _c29 cm.
500			_aIncludes bibliographical references and index.
505			_aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
650			_aMarketing.
700			_aArmstrong, Gary.
942			_2lcc _cBK
999			_c47190 _d47190