| 000 | 01042 a2200241 4500 | ||
|---|---|---|---|
| 008 | 161024b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781138901025 | ||
| 050 |
_aP96.M34 _bM4 2016 |
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| 245 |
_aMedia management: _bA casebook approach |
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| 250 | _a5th | ||
| 260 |
_bRoutledge, _c2016. _a New York : |
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| 300 |
_a xxi, 416 pages ; _c23 cm |
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| 440 | _a Routledge communication series | ||
| 500 | _a Includes bibliographical references and index | ||
| 505 | _aIntroduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship-- Planning & project management -- Innovation -- Market analysis -- Marketing & research -- Law, regulations, and ethics -- Extended case study 1 -- Extended case study 2 | ||
| 650 |
_a Mass media _vCase studies _xManagement |
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| 655 | _bCase studies. | ||
| 700 |
_aHollifield, C. Ann, _eeditor |
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| 700 |
_a Wicks, Jan LeBlanc, _eeditor |
||
| 700 |
_aSylvie, George, _eeditor |
||
| 700 |
_aLowrey, Wilson, _eeditor |
||
| 942 |
_cBK _2lcc |
||
| 999 |
_c46919 _d46919 |
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