| 000 | 00785 a2200205 4500 | ||
|---|---|---|---|
| 005 | 20160905123738.0 | ||
| 008 | 160905b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9782940373727 | ||
| 050 |
_aHF5415.13 _b.R87 2010 |
||
| 100 | _aRussell, Edward | ||
| 245 |
_aThe fundamentals of marketing / _cby Edward Russell |
||
| 260 |
_aLausanne : _bAVA Academia ; _cc2010 |
||
| 300 |
_a191 p. : _bill. (chiefly col.) ; _c23 cm |
||
| 440 | _aAVA fundamentals | ||
| 500 | _aIncludes bibliographical references | ||
| 505 | _aThe business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing | ||
| 650 |
_aMarketing _xManagement |
||
| 650 | _aCommunication in marketing | ||
| 942 |
_cBK _2lcc |
||
| 999 |
_c46851 _d46851 |
||