000			00737 a2200217 4500
005			20160901123103.0
008			160901b xxu||||| |||| 00| 0 eng d
020			_a9780071318372
050			_aHF5415.2 _b.E89 2013
245			_aEssentials of marketing research / _cby Joseph, F. Hair, Mary Wolfinbarger Celsi, David, J. Ortinau and Robert P. Bush.
250			_a3rd ed.
260			_aBoston : _bMcGraw-Hill/Irwin; _cc2013.
300			_axviii, 414 p. : _bill ; _c26 cm
500			_aIncludes bibliographical references (p. 386-389) and index
650			_aMarketing research
700			_aHair, Joseph F.
700			_aCelsi, Mary Wolfinbarger.
700			_aOrtinau, David J.
700			_aBush, Robert P.
942			_cBK _2lcc
999			_c46760 _d46760