000			00999 a2200205 4500
003			OSt
008			140128b xxu||||| |||| 00| 0 eng d
020			_a9780273779834
050			_aHF5415.13 _b.K68 2013
100			_aKotler, Philip
245			_aMarketing management _cby Philip Kotler and Kevin Lane Keller.
250			_a14th ed. Horizon ed. congributions by Diane Sutherland and Jon Sutherland
260			_bPearson _aBoston _c2013
300			_a679 p. : _bill ; _c28 cm
500			_aIncludes bibliographical references and index.
505			_aUnderstanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
650			_aMarketing _xManagement.
700			_aKeller, Kevin Lane, _d1956-
942			_cBK _2lcc
999			_c42813 _d42813