000			02095cam a2200385 a 4500
001			16446357
005			20110603121139.0
008			100903s2011 nyua b 001 0 eng
010			_a 2010036213
020			_a9780415965132 (hardback)
020			_a0415965136 (hardback)
020			_a9780415965149 (pbk.)
020			_a0415965144 (pbk.)
020			_a9780203933039 (ebook)
020			_a0203933036 (ebook)
035			_a(OCoLC)ocn178206970
040			_aDLC _cDLC _dYDX _dBTCTA _dBAKER _dYDXCP _dBWX _dCDX _dDLC
050	0	0	_aHM1196 _b.S56 2011
082	0	0	_a303.3/42 _222
100	1		_aSimons, Herbert W., _d1935-
245	1	0	_aPersuasion in society / _cHerbert W. Simons, Jean G. Jones.
250			_a2nd ed.
260			_aNew York : _bRoutledge, _c2011.
300			_axxx, 554 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aUnderstanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.
650		0	_aPersuasion (Psychology) _xSocial aspects.
650		0	_aPersuasion (Rhetoric)
700	1		_aJones, Jean.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c40565 _d40565