000			01460fam a2200349 a 4500
001			4050082
005			20030428151848.0
008			950825s1996 njua 001 0 eng
010			_a 95040725
020			_a0132345544
040			_aDLC _cDLC _dNNC-M
050	0	0	_aHF5415 _b.K6312 2008
100	1		_aAndreasen, Alan R., _d1934-
245	1	0	_aStrategic marketing for nonprofit organizations / _cAlan R. Andreasen, Philip Kotler.
250			_a7th ed.
260			_aUpper Saddle River, N.J. : _bPrentice Hall, _c2008.
300			_avii, 632 p. : _bill. ; _c23 cm.
500			_aRev. ed. of: Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. 4th ed. c1991.
500			_aIncludes indexes.
650		0	_aNonprofit organizations _xMarketing.
650		2	_aFinancial Management _zUnited States _xcase studies.
650		2	_aMarketing of Health Services _zUnited States _xcase studies.
650		2	_aOrganizations, Nonprofit _zUnited States _xcase studies
650		2	_aSocial Control, Formal _zUnited States _xcase studies.
650		2	_aPublic Relations.
650		2	_aPlanning Techniques.
700	1		_aKotler, Philip.
700	1		_aKotler, Philip. _tStrategic marketing for nonprofit organizations.
942			_2lcc _cBK
999			_c33466 _d33466