000 | 01133cam a2200289 a 4500 | ||
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001 | 14437547 | ||
005 | 20070404143822.0 | ||
008 | 060705s2007 maua b 001 0 eng | ||
010 | _a 2006044691 | ||
020 | _a0205495389 (pbk. : alk. paper) | ||
040 |
_aDLC _cDLC _dDLC |
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050 | 0 | 0 |
_aHM1221 _b.G87 2007 |
100 | 1 | _aGuth, David. | |
245 | 1 | 0 |
_aPublic relations : _ba values-driven approach / _cDavid Guth, Charles Marsh. |
250 | _a3rd ed., Cases ed. | ||
260 |
_aBoston : _bPearson/Allyn & Bacon, _cc2007. |
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300 |
_axix, 652 p. : _bill. ; _c24 cm. |
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504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aPublic relations. | |
650 | 0 |
_aPublic relations _xMoral and ethical aspects. |
|
650 | 0 |
_aPublic relations _vCase studies. |
|
700 | 1 |
_aMarsh, Charles, _d1955- |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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942 |
_2lcc _cBK |
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999 |
_c24731 _d24731 |