000 01133cam a2200289 a 4500
001 14437547
005 20070404143822.0
008 060705s2007 maua b 001 0 eng
010 _a 2006044691
020 _a0205495389 (pbk. : alk. paper)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHM1221
_b.G87 2007
100 1 _aGuth, David.
245 1 0 _aPublic relations :
_ba values-driven approach /
_cDavid Guth, Charles Marsh.
250 _a3rd ed., Cases ed.
260 _aBoston :
_bPearson/Allyn & Bacon,
_cc2007.
300 _axix, 652 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aPublic relations.
650 0 _aPublic relations
_xMoral and ethical aspects.
650 0 _aPublic relations
_vCase studies.
700 1 _aMarsh, Charles,
_d1955-
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c24731
_d24731