000 01007nam a2200265 a 4500
001 3945246
005 19990406124513.7
008 990219s1994 txua b 001 0 eng
010 _a 93077630
020 _a0030553520 (pbk.)
040 _aDLC
_cDLC
050 0 0 _aBF637.P4
_bB48 1994
100 1 _aBettinghaus, Erwin Paul,
_d1930-
245 1 0 _aPersuasive communication /
_cErwin P. Bettinghaus, Michael J. Cody.
250 _a5th ed.
260 _aFort Worth :
_bHarcourt Brace College Publishers,
_cc1994.
300 _ax, 406 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aPersuasion (Psychology)
700 1 _aCody, Michael J.
906 _a7
_bcbc
_corignew
_d2
_eopcn
_f19
_gy-gencatlg
942 _2lcc
_cBK
999 _c10023
_d10023