000 | 01007nam a2200265 a 4500 | ||
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001 | 3945246 | ||
005 | 19990406124513.7 | ||
008 | 990219s1994 txua b 001 0 eng | ||
010 | _a 93077630 | ||
020 | _a0030553520 (pbk.) | ||
040 |
_aDLC _cDLC |
||
050 | 0 | 0 |
_aBF637.P4 _bB48 1994 |
100 | 1 |
_aBettinghaus, Erwin Paul, _d1930- |
|
245 | 1 | 0 |
_aPersuasive communication / _cErwin P. Bettinghaus, Michael J. Cody. |
250 | _a5th ed. | ||
260 |
_aFort Worth : _bHarcourt Brace College Publishers, _cc1994. |
||
300 |
_ax, 406 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aPersuasion (Psychology) | |
700 | 1 | _aCody, Michael J. | |
906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
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942 |
_2lcc _cBK |
||
999 |
_c10023 _d10023 |