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1. Book
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Target marketing : researching, reaching, and retaining your target market / Linda Pinson and Jerry Jinnett by
Edition: 3rd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : Upstart Pub. Co., 1996
Availability: Items available for loan: Nairobi Campus (1)Call number: HF5415.127 .P56 1996 .

2. Book
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Anatomy of a business plan : a step-by-step guide to start smart, building the business and securing your company's future / Linda Pinson and Jerry Jinnett. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Upstart Pub. 1996
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (1)Call number: HD30.28 .P56 1996.