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Audience evolution : new technologies and the transformation of media audiences / Philip M. Napoli.

By: Material type: TextTextPublication details: New York : Columbia University Press, 2011.Description: xiii, 248 p. : ill. ; 23 cmISBN:
  • 9780231150347 (cloth : alk. paper)
  • 9780231150354 (pbk. : alk. paper)
  • 9780231520942 (ebook)
Subject(s): DDC classification:
  • 302.23 22
LOC classification:
  • P96.A83 N35 2011
Contents:
Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction P96.A83 N35 2011 (Browse shelf(Opens below)) 1 Available 062132
Total holds: 0

Includes bibliographical references and index.

Introduction -- Contextualizing audience evolution -- The transformation of media consumption -- The transformation of audience information systems -- Contesting audiences -- The implications of audience evolution.

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