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Marketing principles and best practices / K. Douglas Hoffman ... [et al.].

Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson/South-Western, c2005.Edition: 3rd edDescription: xlii, 598 p. : col. ill. ; 29 cmISBN:
  • 0324200447 (Student ed. package)
  • 9780324200447
Uniform titles:
  • Marketing.
Subject(s): LOC classification:
  • HF5415 .M29 2005
Item type: Book
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Current library Collection Call number Copy number Status Barcode
Nairobi Campus General Circulation Non-fiction HF5415 .M29 2005 (Browse shelf(Opens below)) 1 Available 052662
Total holds: 0

Rev. ed. of: Marketing : best practices. 2nd ed. c2003.

Includes bibliographical references and indexes.

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