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Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Irwin, c1992
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (2)Call number: HF5415.33.U6 H38 1991, ...

2. Book
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Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Nairobi Campus (1)Call number: HF5415.33.U6 H39 2007. Items available for reference: Nairobi Campus : Not For Loan (1)Call number: HF5415.33.U6 H39 2007.