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Effective personal communication skills for public relations / Andy Green.

By: Contributor(s): Material type: TextTextSeries: PR in practice seriesPublication details: New Delhi Philadelphia : Kogan Page, c2008.Description: xvii, 219 p. : ill. ; 24 cmISBN:
  • 817554337x
  • 978817553379
Subject(s): LOC classification:
  • HD59 .G68 2006
Online resources:
Contents:
Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HD59 .G68 2008 (Browse shelf(Opens below)) 1 Available 019334
Total holds: 0

"CIPR Chartered Institue of Public Relations."

Includes bibliographical references (p. 203-210) and index.

Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.

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