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1. Book
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The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly. by
Edition: 1st Owl book ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Holt, 1990
Availability: Items available for loan: Nairobi Campus (1)Call number: REF HF 5825 .B55 1990.

2. Book
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The elements of copywriting : the essential guide to creating copy that gets the results you want / Gary Blake and Robert W. Bly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Macmillan USA, c1997
Availability: Items available for loan: Bishop Okullu Memorial Library (Limuru Campus) (1)Call number: HF5825 .B53 1997.