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International business : the challenges of globalization / John J. Wild, University of Wisconsin, Madison, Kenneth L. Wild, University of London, England.

By: Contributor(s): Material type: TextTextEdition: Eighth EditionDescription: xxvii, 432 pages ; 28 cmISBN:
  • 0133866246
  • 9780133920819
Subject(s): DDC classification:
  • 658/.049 23
LOC classification:
  • HD62.4 .W55 2016
Contents:
Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employeeglossary -- Bibliographic references -- Index.
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HD62.4 .W55 2016 (Browse shelf(Opens below)) 1 Available 048546
Total holds: 0

Includes bibliographical references and index.

Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employeeglossary -- Bibliographic references -- Index.

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