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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 4th edDescription: 478 p. ; ill.; 27.5 cmISBN:
  • 9780138157371 (pbk. : alk. paper)
Subject(s): LOC classification:
  • HF5415.123 .C58 2010
Item type: Book
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Holdings
Current library Collection Call number Copy number Status Barcode
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.123 .C58 2010 (Browse shelf(Opens below)) 1 Available 010373
Bishop Okullu Memorial Library (Limuru Campus) General Circulation Non-fiction HF5415.123 .C58 2010 (Browse shelf(Opens below)) 2 Available 010374
Nairobi Campus General Circulation Non-fiction HF5415.123 .C58 2010 (Browse shelf(Opens below)) 3 Available 010375
Total holds: 0

Includes bibliographical references and index.

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