TY - BOOK AU - Okwaro, Valentine Osimbo AU - King'oo, Ruth AU - Kinyanjui, Wanjiku TI - Influence of Differentiation Strategies on the Growth of Small and Medium Enterprises in Makueni County, Kenya AV - THE HD30.28 .O39 2024 PY - 2024/// CY - Limuru, Kenya PB - St. Paul's University KW - Strategic planning KW - Small and Medium Enterprises KW - Product differentiation strategies KW - Entrepreneurship N1 - Includes bibliographic references UR - https://repository.spu.ac.ke/xmlui/handle/123456789/6332 ER -