TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9781269704076
AV  - HF5415 .K63 2014
U1  - 658.8 21
PY  - 2014///
CY  - Boston
PB  - Pearson Learning solutions
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -