TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
AV  - HF5415.13 .K64 2006
PY  - 2006///
CY  - Upper Saddle River, NJ 
PB  - Pearson Prentice Hall
KW  - Marketing--Management
N1  - Includes bibliographical references and index
ER  -