TY - GEN AU - Doole, Isobel AU - Lowe, Robin, AU - Kenyon, Alexandra TI - International marketing strategy: analysis, development and implementation /|c SN - 9781473723702 AV - HF1416 .P49 D66 2016 PY - 2016/// CY - Australia, [New York] PB - Cengage Learning KW - Export marketing KW - Management KW - Case studies KW - International marketing N1 - Includes bibliographical references and index ER -