Innovative Strategies and Performance of the Telecommunication Industry in Kenya; A case of Safaricom PLC in Nairobi Metropolis - Gachigo, Silvester Mugo; Kahuthia, Julius; Muraguri, Charity (Limuru St. Paul's University, 2019)
Includes bibliographical references
Keywords: Exploration Innovative Strategy; Disruptive Innovative Strategy; Outcome Driven Innovative Strategy; Cannibalization Strategy