TY  - BOOK
AU  - Mutuku, Alex
AU  - Ng'ang'a, Wanjiku
AU  - Muhoho, John
TI  - Influence of Relationship Marketing Practices on the Performance of Commercial Banks in Kenya: A case Study of Equity Bank, Kenya
AV  - THE HF5415  .M88 2016
PY  - 2016///
CY  - Limuru
PB  - St. Paul's Universirty 
KW  - Relationship marketing
KW  - Customer services
KW  - Service Differentiation
KW  - Service Quality
N1  - Includes bibliographical references
ER  -