TY - BOOK AU - Mwikya, Ziporah Nzilani AU - Wanjiku, Ng'ang'a AU - Wamando, Beth TI - Effects of Customer Relationship Marketing Tactics on Customer Loyalty : A case Study of Supermarkets in Machakos Town AV - THE HF5415 .M85 2018 PY - 2018/// CY - Limuru PB - St. Paul's University KW - Customer Service KW - Customer Communication KW - Value Offering KW - Pricing ER -