TY  - BOOK
AU  - Kaburu, Pressy Nkirote
AU  - Kinyanjui, Wanjiku Ng'ang'a
TI  - An Assessment of Print Newspaper Advertising influence on Company Performance: : A case of Fast Moving Consumer Goods Industry within Nairobi County 
AV  - THE HF5823 .K33 2015
PY  - 2015///
CY  - Limuru
PB  - St. Paul's University
KW  - Advertising Budgets
KW  - Measurability Frameworks
KW  - Spatial Reach
KW  - Message Decay
ER  -