TY  - BOOK
AU  - Schoell, William F  
AU  - Guiltinan, Joseph P 
TI  - Marketing: contemporary concepts and practices /      
SN  - 9780205156023
AV  - HF5415 .S36 1995  
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -