TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 9780133451276
AV  - HF5415 .K62 2015
PY  - 2015///
CY  - Boston
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references (pages 597-622) and indexes
ER  -