TY  - BOOK
AU  - Mullin,Bernard James
AU  - Hardy,Stephen
AU  - Sutton,William Anthony
TI  - Sport marketing
SN  - 0880118776
AV  - GV716 .M85 2000
PY  - 2000///
CY  - Champaign, IL
PB  - Human Kinetics
KW  - Sports
KW  - Marketing
N1  - Includes bibliographical references (p. 409-430) and index
ER  -