TY  - BOOK
AU  - Levy, Michael, 1950-author 
AU  - Weitz, Barton A.,
TI  - Retailing management
SN  - 9781259010170
AV  - HF5429 .L48 2012
PY  - 2012///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Retail trade
KW  - Management
N1  - Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- Retail market strategy -- Financial strategy - - Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Managing the store -- Store layout, design, and visual        merchandising -- Customer service
N2  - "Retailing Management by Levy and Weitz maintains the      basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are        examined for a broad spectrum of retailers, both large and       small, domestic and international, selling merchandise and       services. The Eight Edition of Retailing Management        emphasizes five important developments in retailing: the        increasing role of the Internet in retailing; new ways to      communicate with customers; the greater emphasis on social       responsibility by retailers; the use of technology and       analytical methods for decision-making; globalization of the retail industry"--Back cover
ER  -