TY  - BOOK
AU  - Lamb, Charles W 
TI  - MKTG 8: Princliples of Marketing
SN  - 9781285432687
AV  - HF5415  .L46 2015
PY  - 2015///
CY  -  Mason, Ohio
PB  - Cengage Learning [distributor]
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -