TY  - BOOK
AU  - McDaniel, Carl,
AU  - Gates, Roger H.,
TI  - Marketing research
SN  - 9780470087022
AV  -  HF5415.2 .M38 2012
PY  - 2012///
CY  - Hoboken, NJ
PB  - John Wiley & Sons, Inc.
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -