TY  - BOOK
AU  - Bly,Robert W.
TI  - The copywriter's handbook: a step-by-step guide to writing copy that sells 
SN  - 9780805011944
AV  - REF HF 5825 .B55 1990
PY  - 1990///
CY  - New York
PB  - Holt
KW  - Advertising copy
KW  - Business writing
N1  - "An Owl book."; Reprint. Originally published: New York : Dodd, Mead, c1985; Includes bibliographical references (p. 343-346) and index
UR  - http://www.loc.gov/catdir/bios/hol056/89038564.html
UR  - http://www.loc.gov/catdir/description/hol054/89038564.html
ER  -