TY  - BOOK
AU  - Boone, Louis E.  
AU  - Kurtz, David L. 
TI  - Contemporary marketing
SN  - 9780324185102
AV  - HF5414 .B66 2004
PY  - 2004///.
CY  - Mason, Ohio
PB  - Thomson South-Western
KW  - Marketing.
N1  - Includes bibliographical references and indexes.;   (Part 1) Designing customer-oriented marketing strategies        --(Part 2) Managing technology and information to achieve        marketing success --(Part 3) Market segmentation and customer behavior -- (Part 4) Product strategy -- (Part 5) Pricing strategy -- (Part 6) Distribution strategy -- (Part 7) Promotional strategy.
ER  -