TY  - BOOK
AU  - Kotler, Philip  
AU  - Armstrong, Gary
AU  - Cunningham, Peggy H.
AU  - Trifts, Valerie
TI  - Principles of marketing
SN  - 9780135084571
AV  - HF5415 .K68 2011
PY  - 2011///
CY  - Toronto
PB  - Pearson Canada
KW  -  Marketing
N1  - Includes bibliographical references and index
ER  -