TY  - GEN
AU  -  Dowling, Grahame R. (Grahame Robert) 
TI  - Creating corporate reputations: identity, image, and performance 
SN  - 9780199252206
AV  - HD59.2 .D69 2001 
PY  - 2001///
CY  - Oxford, New York
PB  - Oxford University Press, 
KW  - Corporate image
KW  - Corporations
KW  - Case studies
KW  - Public relations
KW  - Brand name products
KW  - Management
KW  - fast|0(OCoLC)fst01423765
KW  - swd
KW  - Fallstudiensammlung
N2  -  Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high status companies become corporate super brands and presents managers with a framework to proactively enhance their corporation's desired reputation
ER  -