TY  - GEN
AU  - Hollifield, C. Ann,
AU  -  Wicks, Jan LeBlanc,
AU  - Sylvie, George,
AU  - Lowrey, Wilson,
TI  - Media management: : A casebook approach
SN  - 9781138901025
AV  - P96.M34 M4 2016 
PY  - 2016///
CY  -  New York
PB  - Routledge
KW  -  Mass media
KW  - Case studies
KW  - Management
N1  -  Includes bibliographical references and index; Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship-- Planning & project management -- Innovation -- Market analysis -- Marketing & research -- Law, regulations, and ethics -- Extended case study 1 -- Extended case study 2
ER  -