TY  - GEN
AU  -  Berger, Arthur Asa,
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches 
SN  - 9781483377568
AV  -  P91.3 .B38 2016 
PY  - 2016///
CY  - Los Angeles
PB  - SAGE
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Communication
N1  -  Revised edition of the author's Media and communication       research methods, 2014; Includes bibliographical references and index 
; Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews --  Historical analysis -- Ethnomethodological research --      Participant observation -- Quantitative research methods - - Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary -- References -- Author index -- Subject index -- About the author

ER  -