TY - BOOK AU - Belch, George E. (George Edward),1951- AU - Belch, Michael A TI - Advertising and promotion: an integrated marketing communications perspective SN - 9789814575119 AV - HF5823 .B38 2015 PY - 2015/// CY - New York, NY PB - McGraw-Hill Education KW - Advertising KW - Sales promotion KW - Communication in marketing N1 - Includes bibliographical references and indexes ER -