TY  - BOOK
AU  -  Belch, George E. (George Edward),1951-
AU  - Belch, Michael A 
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9789814575119
AV  - HF5823 .B38 2015  
PY  - 2015///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  -  Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and indexes
ER  -