TY  - BOOK
AU  - Nargundkar, Rajendra
TI  - Marketing research: text and cases 
SN  - 9780070220874
AV  - HF5415.2 .N37 2008
PY  - 2008///
CY  - New Delhi ; Singapore : 
PB  - McGraw Hill Education (India) Private Ltd
KW  - Marketing research
N1  - Includes bibliographical references (p. [528]-529) and index
ER  -