TY  - GEN
AU  - Russell, Edward 
TI  - The fundamentals of marketing
SN  - 9782940373727
AV  - HF5415.13 .R87 2010 
PY  - 2010///
CY  - Lausanne
PB  - AVA Academia
KW  - Marketing
KW  - Management
KW  - Communication in marketing
N1  - Includes bibliographical references; The business of marketing -- Consumer behaviour -- Product and brand development -- Strategic pricing -- Distribution channel marketing -- Promotion in marketing
ER  -