TY  - GEN
AU  - Hair, Joseph F.
AU  - Celsi, Mary Wolfinbarger.
AU  - Ortinau, David J.
AU  - Bush, Robert P.
TI  - Essentials of marketing research
SN  - 9780071318372
AV  - HF5415.2 .E89 2013
PY  - 2013///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing research
N1  - Includes bibliographical references (p. 386-389) and index
ER  -