TY  - GEN
AU  - Gross, Lynne S  
AU  - Gross, Lynne S.
TI  - Electronic media: an introduction 
SN  - 9780073526164
AV  -  TK5105 .G76 2013
PY  - 2013///
CY  - New York, NY
PB  - McGraw-Hill Companies, Inc.
KW  - Telecommunication
KW  - Broadcasting
N1  - Includes bibliographical references and index; The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising - - Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene
ER  -