TY  - GEN
AU  - Schmitt, Bernd.
ED  - Foundations & Trends e-Books UCB access. CU
TI  - Experience marketing: concepts, frameworks and consumer insight 
SN  - 9781601984524
AV  - HF5414 .S35  2011 
PY  - 2011///
CY  - Hanover, MA
PB  - NOW Publishers
KW  - Marketing
KW  - Lifestyles
N1  - Includes bibliographical references (p. 53-63)
ER  -