TY  - BOOK
TI  - What Is Marketing? The Basics and Beyond 
T2  - What Customers Want: Taking the Mystery Out of Marketing
AV  - HF5415 .W42 2009
PY  - 2009///
CY  - New York, N.Y. : 
PB  - Films Media Group, 
KW  - Marketing
KW  - Consumer behavior
KW  - Branding (Marketing)
KW  - Management
N1  - Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware; Encoded with permission for digital streaming by Films Media Group on Aug. 03, 2010; What Is Marketing? (4:22) -- Marketing: Satisfying Customer Needs (5:11) -- Market Analysis (3:44) -- Market Research (4:11) -- Marketing Strategies (4:03)
N2  - A firm grasp of marketing principles has become essential to 21st-century commerce and a successful business career. Featuring a youth-oriented case study, this program guides students through the basics of marketing and the main activities and responsibilities of a marketing specialist. Viewers learn about research and analysis conducted to help position a recently developed Harry Potter video game. In the process, the film explores the 4 Ps (product, price, place, and promotion); demographic, geographic, and psychographic market segmentation; niche markets; field and desk research; branding; customer relationship management; the importance of marketing objectives; and other concepts
ER  -